Put the Decision Makers in the Room => they know what they're doing and are not afraid to express themselves
Take a break from Ideas => wash away your day and the grime of trying to get new ideas, who knows you just might get them while doing that by escaping from your surroundings
Keep Writing Materials on Hand => use them to record your thoughts, that way you'll never face the problem of trying to remember your great idea, you just have to read it!
Act Like your Customers => become your target, think like your prey
Bring your People Together => put together a group of 10 to 12 people with different backgrounds and different measures of business success and get them to share the problem or issue they are having, and the rest of the group brainstorms ideas and suggestions
Keep your People Apart => avoid groupthink, and stimulate creativity by asking each individual their ideas before putting together the group




